Brand Image and Customer Loyalty Through Sensory Marketing Strategies - A Study on International Fast Food Chain Restaurants
نویسندگان
چکیده
منابع مشابه
Factors affecting Brand Loyalty: a perspective of fast food restaurants
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The relationship-building approach, focused on the building of brand-to-consumer relationships conducive to brand loyalty formation, has become an extensively investigated topic in international brand management studies. However, the theoretical development of this approach manifests obvious diversities, causing managerial uncertainty about how to take appropriate strategic actions to put the r...
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ژورنال
عنوان ژورنال: International Journal of Management Studies
سال: 2018
ISSN: 2231-2528,2249-0302
DOI: 10.18843/ijms/v5i2(7)/05